![]() On the other hand: While ticket sales have declined 7% since the release of “Titanic,” the North American population has increased by about 11%. That means “Endgame” is succeeding in a tougher climate. In 2018, that number was 1.3 billion, and 2019 has shown further decline to date. When “Titanic” was released in 1997, theaters saw 1.4 billion domestic admissions. So let’s look at the contexts of how each film made its fortunes. Those who believe adjusted figures shouldn’t matter do bring up an intriguing point: Released in 1997, “Titanic” didn’t have to contend with the pervasive culture glut that’s now standard issue for even the biggest movies. So, despite the spectacular early performance of “Endgame” (currently $2.294 billion worldwide), it will not surpass worldwide ticket sales of “Titanic,” which, based on the closest possible estimates, holds the record for most tickets sold in film history at approximately $3.8 billion worldwide - adjusted, of course. ![]() “ Titanic“ 20th Century Fox/Paramount/REX/Shutterstock To earn as much as GWTW, it would need to sell only 115,000 copies. Currently, the New York Times lists the best-selling novel as Delia Owens’ “Where the Crawdads Sing” (published in August 2018), which has a list price of $26. By the end of the year, it had sold 1 million copies, for $3 million. ![]() Macmillan published the Margaret Mitchell epic June 30, 1936, at $3 each (a then-unprecedented price). Let’s take “Gone With the Wind” as a comparison - the novel, not the movie. So when it comes to historical box-office records, we’re left with a reality distortion field. Feverish attention to opening weekends followed today, Comscore taps directly into theaters to create real-time reporting. Monday reporting of weekly grosses didn’t arrive until the early ’80s. By the time “Jaws” came out in 1975, reporting grosses became standard. The transition to reporting gross totals rather than rentals began to evolve in the late ’60s, paralleling the industry’s transition to initial wide releases. ‘Taylor Swift: The Eras Tour’ Is Great for Theaters, but What Happens After? At the time, the perspectives were especially murky because there was no box-office tracking there were only studio-reported year-end film rentals, which could be reverse engineered to estimate grosses. As other blockbusters followed - “The Ten Commandments,” “Ben Hur,” “The Sound of Music” - they each inspired passionate debate. The argument over box-office bragging rights stretches back to “Gone With the Wind,” which set the standard with its $189 million domestic initial gross. Billboard tracks music by units sold so does the New York Times’ best-sellers lists.īut that’s not the way Hollywood does it. ![]() The calculus that remains unchanged is 1 ticket buyer = 1 seat if we tracked admissions instead of grosses as a metric of success, there wouldn’t be any discussion. Ticket prices vary time creates inflation. Money is a plastic concept (and we don’t mean credit cards). But when it comes to claiming the biggest-ever box office, that means contending with the adjusted gross. It’s the top domestic and global release of 2019, and reached the $2 billion worldwide mark faster than any film in history. As “ Avengers: Endgame” crushes everything in its path, it’s already broken box-office records.
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